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Development stage companies don't have the time to be off target.
Commercial stage companies don't have the funds to be off message.

Clarity is fundamental to your success:
  Clarity in early direction
  Clarity with your marketing program during commercialization

Device Direction will work with you to set clear market and product direction and will bring more than 25 years and an extensive network of industry contacts to help you win.

 

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"We thought we understood our market fairly well, and asked Russ to help us characterize our targets and develop programs to increase our effectiveness with them.

Russ not only delivered what we asked for but in the process he developed a more detailed map of our market and as a result a much more specific targeting strategy."
–CEO Medical Device Company
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Copyright 2008 All Rights Reserved
Device Direction, Tatu Digital

Close Move
Market Analysis

Clinical opportunity? Competitive dynamics? Customer orientation? Procedural economics?

Device Direction asks the right questions and identifies the key issues impacting your opportunity.
We then:
  • Quantify, characterize, and analyze these issues.
  • Map your clinical application to identify your most accessible clinical indications
  • Segment your market to highlight your most likely customer targets.

Elements of this comprehensive analysis will ultimately be applied to the development and implementation of your sales training, clinical investigation, and marketing communication programs.

Experience and a talent for defining the big picture are at the core of Device Direction's services.

 

"If you don't crack the shell, you can't eat the nut." - Persian proverb

 

 

 

Market Analysis

Close Move
Project Planning

What targets should be prioritized? What marketing strategy will be most effective?
What resources will be needed?

Planning decisions–whether they are related to targeting, positioning, pricing, or product development–drive your execution.

Sound planning will ensure this execution is effectively directed.

Device Direction develops plans to maximize your market impact and then works with you to
ensure they are understood, implemented, and tracked.

Effective planning anticipates market reaction. Leveraging longstanding industry relationships,
Device Direction involves clinical leaders early and often to keep your efforts market-driven.

 

"Doing the right thing is more important than doing the thing right." –Peter Drucker

 

 

 

Product Planning

Close Move
Market Implementation

What message? What programs? What deadlines?

Traction with early adopters, a confident and enthusiastic sales team, exceeding your unit and revenue milestones: These are among the best indications of a successful launch.

Comprehensive analysis along with sound planning are not enough by themselves, however.

Device Direction will develop a creative campaign that translates your market awareness and
related planning decisions into effective marketing programs that excite and support your
physicians, animate their referral networks, reassure and inform their patients, and equip and
motivate your sales team.

 

"It gets late early out there." - Yogi Berra

 

 

 

Market Implementation