Constructed various market assessment questionnaires, assessing the vitality of a product and its brand, the value of a product concept, and customer perceptions of an emerging therapeutic modality.
Redirected sales force priorities for client whose evolving and expanding product and customer groups required a strategic reassessment.
Performed technology and market assessment for a venture capital firm.
Segmented market, prioritized targets, and developed specific marketing and sales programs.
Developed a pricing model, detailing the overall economics of client technology vs. competing technologies and modalities in a variety of clinical settings and at a variety of price levels.
Developed various comprehensive business plans and accompanying PowerPoint presentations for client fundraising campaigns.
Developed physician referrals program for key customer segment.
Prioritized future applications for platform technology.
Prepared a communication plan, including necessary positioning, messaging, and strategies.
Developed a customized pro forma for client sales team that detailed zip code and region specific reimbursement.
Developed a computer-based sales training/support module cataloging supportive clinical studies and references.
Recruited members of Scientific Advisory Board.
References provided upon request.
|
|
"Russ clarified a number of complex marketing issues we faced and helped us to both determine and focus on our immediate priorities. He listens and communicates very well." —CEO Start Up
|